Fire Diesel is a hybrid weed strain made from a genetic cross between Diesel and Fire OG. Primitiv Elevated Wellness was co-founded by former professional football players, Rob Sims, and 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., as a forward-thinking company dedicated to the advancement of cannabis as a  form of elevated wellness, believing that the plant holds incredible potential as a healing  agent.  Primitiv's vision is to positively impact the global cannabis industry, changing stigmas into curiosity through education and innovation.